Circular Economy: Visionscape is Turning the Waste of Today into the Resources of Tomorrow
We have advanced towards the circular economy model, maximising waste as a functional measure to harness our resources.
The Visionscape Group circular economy business model operates in a closed-loop system aimed at producing little to no waste. The model, where materials collected are reused and recycled continuously, is a dramatic shift from the traditional linear business model, which focuses on disposal after use. The circular economy concept promotes a sustainable economy, where any waste produced – from emissions to by-products, and unwanted goods – are seen as a nutrient, or raw material, for a new production cycle. This concept is spreading within environmental and manufacturing industries, as well as other types business and sectors. Visionscape continues to aggressively push solutions that embed the circular economy mindset in goods, services, and systems, geared at converting and recovering wasted materials into renewable resources.
In 2017, at the G7 Alliance on Resource Efficiency workshop held in Washington, DC, it was estimated that three-quarters of raw materials used in industrialised countries end up in landfills annually. By adopting the circular economy business model, businesses can dramatically create a more sustainable and profitable future. Closing this loop is has become the thrust which guides the way we design our products, services, and systems, as well as the way we do business. We optimise processes and products, recover materials and components, as well as, restore the health of the communities we serve. In recent times, more businesses have realised that the increase in global competition has made access to resources more affordable and the potential for monetary gain in emerging markets are vast. A report by the Ellen MacArthur Foundation estimated that adopting the circular concept at a global scale could yield over $1tn in material savings.
Our focal point is the fundamentals of a circular economy, directing our strategy on building a sustainable business that is promoting a closed-loop system. Waste is gold, and we’ve seen that not all manufacturers consider the end-of-life stage of the goods they produce. For us, the end-of-life of any product should be an integral part of manufacturing the product. The Visionscape Group holds subsidiaries focusing on diverse areas from waste management to recycling and manufacturing; strengthening our holistic approach to the circular economy.
Our subsidiaries exemplify how Visionscape finds value in the whole waste management ecosystem. Visionscape Sanitation Solutions is our waste management service provider servicing emerging markets; Visionscape Environmental SA; our polymer recycling subsidiary, polyethylene film with the capacity to process up to 20,000 tonnes per year; Sellers is our bin and skip manufacturing subsidiary, managed under Vision Containers; Vision Petlon Polymers is our compounder and polymer division; and Vision Gelpack is our manufacturer of polyethylene films, liners, and sacks to the food processing, industrial beverage sectors, creating the very best environmental products for customers.
In the early 1900s, Henry Ford pioneered vertical integration to supply the growing demand for the Ford Motor Company. As we move to a more sustainable future, Visionscape is pioneering ‘circular integration.’ A linear economy is no longer sustainable, and the waste industry must adapt to a resource recovery model, which is at the heart of a circular economy. We have seen examples of industries shifting towards this model, for example, in the UK, higher recycling rates and levels of green power generation are key indicators of the UK’s shift from its previous linear model.
Rather than the linear ‘cradle to grave’ approach where waste is collected and sent to landfill, our closed-loop resource recovery approach serves as a provider of raw materials and energy to other businesses and industries, actively considering the entire lifecycle of a product. The circular economy has genuinely influenced our beliefs, and we firmly believe that as an environmental pioneer, we hold a great responsibility to the earth and its people.